SPF Mineral Cream
Celavive Daily Mineral Protective Cream features broad-spectrum SPF 30 protection from UV rays, and HEV blue-light and infrared protection. This lightweight, ultra-hydrating moisturizer goes on sheer with a natural finish, providing 24-hour hydration for stunning skin all year round. It was the 14th and final product added to the brand's hero line and launched in the spring of 2022 in 23 different markets.
Launch campaign below
My Role
Art Director + lead designer
Producer/Director: Chase Roosendaal
Photographer: May Isabel Johansen
DP: Nic Heslop
Copywriter: Candice Keller
Stylist: Erica Kopp
MUA: Heidi Johansen + Samantha Surganovich
Talent: Shantell Garrett
Packaging
Moodboard
Launch Commercial
Photo Campaign
