Vaaji
Vaaji's mission is to arm women with the knowledge and products that enable them to understand their bodies better and always show up as their best selves.
Vaaji launched in May of 2021 in Nairobi, Kenya. What started as a simple feminine hygiene brand became a fierce competitor in the femtech space in a challenging market. Vaaji provides high-quality menstrual products, focusing on utilizing organic cotton as a base and excluding chemicals, fragrances, and dyes. Vaaji also launched a mobile app that used personalized technology to educate and empower women by providing customized health insights and access to reliable healthcare.
My Role
Creative Director + UX/UI Designer + Designer
Photographer: Steph Kirk
3D Models: Marden Blake
Copywriter: Ayugi Arunga Kalala + Vanessa McDonough
Stylist: Erica Kopp
MUA: Tenesha Luckett + Samantha Surganovich
Talent: Nadine Bahati + Stella Okech
Packaging
Moodboard
Photo campaign
